Nowadays celebrities and well known companies use various promotion methods. Some of them become popular and effective still in 2010s but some were popular many years ago. One of such traditional marketing instruments has always been the celebrity collaboration with perfume houses. It is a good advertising of perfume brand and celebrity’s name. 100 years ago only crowned woman could rely on personalized flavor. Meanwhile, in 2019 any celebrity can produce his own scent in association with perfume house.
Such products generally do not have the longevity of classic perfumes. There were a lot different celebrity’s fragrances, for example Sophia by Coty (1981), White Diamonds by Elizabeth Taylor (1991), King and Queen of Seduction by Antonio Banderas (1997), Curious by Britney Spears (2004). By the way, the most successful perfume is still White Diamonds. It has already earned more than $1 billion. We have a selection of three latest fragrances released by celebrities.
1. Christina Aguilera
Aguilera has become a true professional in perfume release. Since 2004 she has produced 13 scents in cooperation with Elizabeth Arden, Inc. and Procter & Gamble. The last one is Violet Noir. She tries to express her ideas about femininity in her flavors. Christina’s aromas are remembered by a bright vanilla plume, which can be diluted with floral notes. Her perfumes are also divided into conventionally evening and afternoon, depending on the degree of sweetness.
Beyoncé made her first steps in perfumes’ releases in 2010. Then Heat was created by her alongside Claude Dir and Olivier Gillotin of the company Givaudan. It was dedicated to juicy peach framed by orchids, amber, almonds and pasta cake. Beyoncé starred in provocative commercial and in 2011 earned $38 million by selling perfume. Now she has 14 personal scents and collaborates with three perfume houses. Her last aroma was released in 2017 by Givaudan and called Shimmering Heat.
3. Britney Spears
Britney Spears has absolute record in number of produced perfumes. She has 26 flavors. She markets fragrances under her name in association with Elizabeth Arden, Inc.. Her first perfume, Curious, was introduced in 2004 and became a runaway best-seller. Additional scents, always in colorful packaging and aimed at the youthful market, have followed, making this brand one of the most successful celebrity-endorsed brands on the market today. The newest fragrance Rainbow fantasy is from 2019.